branding
Fingerpaint Branding is a global naming and branding consultancy delivering one-of-a-kind creativity to every partner. Our commitment to strong, strategic partnerships builds distinctive, memorable brands.
WHO ARE WE?
Global leaders in the art and science of branding
Fingerpaint Branding was built by putting people first, with the goal of creating long-term relationships that are more than just transactional. We believe success comes from a shared strategic vision, and we execute this vision with honesty, professionalism, and a passion for what we do.
OUR SERVICES
Hands on, every step of the way
We’re here to help with every step of your branding journey. Whether you’re just starting and need a nonproprietary name or you’re ready to create optimized packaging for your asset, contact us for expert guidance.
Creative and analytical services like name creation, trademark prescreening, and regulatory/safety assessment.
Creation of complementary materials like logos, package and label, marketing materials, brand guidelines, and more.
Foundational services, such as brand architecture, positioning and messaging, and creative strategy.
Discover insights through services like name and logo testing, linguistics evaluation, brand equity assessment, and more.
Regulatory services like submission strategy, medication error risk assessment, and risk mitigation action planning.
FINGERPAINT BRANDING SELECT PARTNERS
CAPABILITIES
We craft world-class brands
Our pharmaceutical brand creation services include creative strategy and name development; POCA and trademark evaluations; market research, including global linguistics assessment, logo, and visual brand system development; package and label design and testing; risk assessment; and regulatory submission document development and support through Med-E.R.R.S., our Drug Safety Division.
These examples represent just a few of our many pharmaceutical brands. Contact us to learn more.
Effective clinical trial branding builds equity that can support the positioning of your future product in a crowded space. An internal code name or trial designation cannot garner the attention of physicians and patients the way a more robust brand can. We help with your trial’s brand and portfolio strategy, naming and analysis, visual brand development, logo library, and brand guidelines, as well as print and digital media development.
A nonproprietary name is the first opportunity to start thinking about your asset commercially, especially when working in a breakthrough class. Differentiating your product with a new name is the best way to provide clarity to medical professionals while gaining longevity in the market. Our nonproprietary naming services include stem nomenclature analysis, identification and creation, biologic suffix development, regulatory submission strategy, and application development and support through Med-E.R.R.S., our Drug Safety Division. These examples represent just a few of our many nonproprietary name creations. Contact us to learn more.
- nexiguran
- dordaviprone
- revumenib
- inaxaplin
Company growth through acquisitions or mergers often means changes to brands and portfolios. Whether redesigning brand architecture or revamping logos and guidelines, internal and external efforts can be structured to align with new organizational goals. Our branding services include strategy (brand architecture, positioning and messaging, and creative strategy), naming (name creation, trademark prescreening, and regulatory/safety assessment), market research (name and logo testing, linguistics evaluation, brand equity assessment, and more), design (logos, package and label, marketing materials, brand guidelines, and more).
LEADERSHIP
Put our industry experts to work for you
We know that experience is what matters most in high-profile concerns like brand creation. That’s why our leaders are involved in every step of your project. From creative ideation to regulatory submission, you get expert, visionary advice that guides decisions and ensures success.