Media & Activation
Plug into Fingerpaint Media & Activation to experience an all-encompassing approach to optimizing reach and engagement that pushes the limits of what a brand is capable of.
WHO ARE WE?
Architects of action
We don’t just build brands, we activate them. Enabled by data, augmented with applied AI, and fueled by bespoke media strategy, Fingerpaint orchestrates customer journeys to elevate the customer experience and drive performance.
OUR APPROACH
A proven framework, tailored to media planning
We explore behavioral insights, competitive activity, and social listening to create thorough situational analyses, audience personas, and an engagement brief.
We define the expectations for the brand's journey, impact, and relevant metrics to inform our measurement framework and overall projections.
Holistic channel planning, tactical ideation, and pro forma projections lead up to a communication framework that informs channel strategy and the overall activation ecosystem.
Media purchases are made before setting up platforms, with well-defined tagging and trafficking before the official media activation.
After activation, we keep a watchful eye on engagement, audience attitudes, and attributions to create a real-time dashboard of essential data and insights.
With a wealth of firsthand data, we refine audience targeting, streamline budgets, and recommend content updates to optimize performance and reach.
CAPABILITIES
Activating targeted media is our core competency
Building a brand means activating a brand. We must deliver timely, relevant, intuitive, and personalized communications through a comprehensive omnichannel strategy designed to drive acquisition and retention.
LEADERSHIP
Dynamos of action and connection
Our leaders tirelessly strive for innovative strategies that energize brand engagement and performance. With a wealth of experience and a passion for well-rounded, data-driven solutions, they empower our teams to fuse a brand to the minds of its audience.