multicultural
An award-winning, full-service agency designed to provide a perfect balance of pharmaceutical knowledge and multicultural insights distilled into actionable and authentic content that drives best-in-class campaigns.
WHO ARE WE?
We put the needs and well-being of people first
Fingerpaint Multicultural is original, fearless, and free of stereotypes. Inspired by the brilliant mosaic of our patients’ lives and our own lived experiences, we create solutions that resonate authentically in execution and dramatically in ROI.
OUR APPROACH
Multicultural Insights + Pharma Knowledge =
Pharmacultural®
What is Pharmacultural®?
Designed for pharma multicultural marketing, Pharmacultural® reflects the core insights, experiences, and values of our customers in advertising.
Our proprietary systems, plus traditional tools and data, reveal key insights about how a brand can truly resonate with its audience.
Years of well-earned experience guide a thoroughly empathetic approach to defining content that builds lasting human connection.
From primary care to rare disease and everything in between, we have an intimate understanding of how to respectfully navigate any disease state.
CAPABILITIES
Cultural Competence
While we deliver best-in-class African American and US Hispanic campaigns, our work transcends into many other ethnic groups (too many to list here!).
LEADERSHIP
Innovating application of multicultural communications for pharma
Multicultural leadership drives us to uphold the highest standards of innovation and inclusivity on behalf of the people we serve. Their commitment to better health outcomes across all people and cultures inspires work that truly connects.