Medical Communications
Simplifying the complexities of medical communications to shape physician beliefs through innovative solutions that close the gap between scientific knowledge and clinical practice.
WHO ARE WE?
Medical communications that prime promotion
The rapidly evolving healthcare landscape demands swift translation of clinical evidence into practice. We help pharmaceutical and biotech companies communicate complex scientific data effectively, enabling healthcare providers to make informed decisions that advance patient care. Our targeted educational programs and strategic communications support product adoption and drive commercial success in competitive therapeutic areas.
OUR APPROACH
Precision medical communications for maximum impact
We combine deep therapeutic expertise with proven behavior change principles to develop compelling narratives that influence medical practice. Our systematic approach identifies knowledge gaps, barriers to change, and optimal educational strategies that address real-world challenges. By combining scientific rigor, behavioral insights, and key opinion leader perspectives, we create educational programs that drive meaningful changes in prescribing patterns while overcoming adoption barriers to accelerate product uptake.
CAPABILITIES
Integrated medical communications solutions
- Strategic planning and launch readiness strategy
- Insight generation: market research and social listening
- Market assessment and competitive analysis
- Communications strategy (medical education, clinical trial recruitment, advertising and promotion)
- Audience channel and format preferences
- Patient/HCP journey and belief mapping
- Technology solutions: tools, collaboration platforms, and advanced analytics
- Medical content strategy and narrative development
- Speaker bureau content and speaker training
- Key opinion leader (KOL) identification and management
- Advisory board design and implementation
- Symposia, product theater, and national broadcasts
- MOA, video, and podcast development and production
- Disease awareness and branded education campaigns
- Nonpersonal education programs
- Omnichannel engagement
- Media planning and buying
- Website development
- Customer relationship management (CRM)
- Search engine optimization (SEO)
- UX strategy
- Social media marketing
- Creative and brand development
- Communications platform and message development
- Website design
- Sales materials (print and digital)
- Video development
- Email campaigns
- Nonpersonal promotion
- Convention panels and booth designs
LEADERSHIP
Bold leadership, smart solutions, exceptional teams
Our leaders are hands-on, collaborating with our clients and teams to deliver accurate, innovative, and impactful medical communications. By embracing a people-first culture, they inspire novel solutions that deliver outstanding results, ultimately elevating our clients' commercial impact while driving meaningful improvements for healthcare providers and patients.