Market Access
Building a comprehensive market access plan that can truly generate optimal access across a product’s lifecycle requires a seamless end-to-end approach, from strategy development through creative execution.
WHO ARE WE?
Full service and then some
We can analyze, strategize, ideate, and create. We don’t simply provide our recommendations; we can also create end products to pull them through.
With our very own design studio focused solely on creating impactful access and patient support resources, we provide tactical support and collateral material development. Regardless of whether you need a strategic consultancy, a creative agency, or both, we can help you achieve your objectives.
OUR APPROACH
We place you at the center of an evolving access landscape
We’re passionate about optimizing patient access to your brand by addressing its unique challenges and opportunities.
We frame up each brand’s unique situation by defining the influences shaping the ever-evolving market access ecosystem.
We design a strategic approach using the right blend of compelling solutions designed to inform, educate, and motivate the critical access stakeholders.
Given typical resource constraints, we focus on initiatives that will have the greatest potential impact on the desired outcomes.
We bring your access strategy to life through creative and compelling resources.
CAPABILITIES
Our commercialization approach helps you maximize value by balancing key stakeholder needs to optimize access for patients
- Our experts will help optimize market access for your brand
- Our commercialization and access support services help brands overcome market access challenges and capitalize on unique opportunities. Clients benefit from insights, strategies, tactics, and tools to ensure rapid product uptake
- We meet common challenges head-on so you can reach your target audiences
- A lack of information on reimbursement, prior authorization requirements, benefits, and affordability challenges can prevent patient and provider access to appropriate therapy. We evaluate and provide strategic and tactical direction for HUB services, copay programs, patient assistance programs, adherence services, and patient/provider engagement programs to help overcome these obstacles
- We offer an extensive array of primary market research and insights services in various modalities and forums
- We gather insights from key stakeholders in the market access ecosystem (eg, payers, providers, patients, practice managers, IDNs, GPOs, pharmacists), utilizing the best methodology to achieve the desired outcomes. We frequently conduct in-depth telephone interviews, focus groups, advisory boards, ATU studies, benchmarking, qualitative and quantitative pricing research, positioning, messaging, and Delphi studies
- We design engaging training materials that will help your market access team communicate knowledgeably
- C-suite, company executives, field reimbursement teams, account management, company trainers, and sales representatives can take full advantage of customized on-site or web-based compliance, reimbursement, and commercialization training programs
- Uncovering your value proposition means digging—deep
- We integrate burden of illness data with health economics information and clinical outcomes to develop a compelling story for preapproval discussions, launch presentations, and post-launch updates as additional clinical or real-world data are available
LEADERSHIP
Our team has walked in your shoes
Our team of industry veterans brings decades of expertise in market access and patient support strategy and tactical execution—and they aren’t afraid to grab some paint and get their hands dirty.