CHARLOTTE, N.C. – Fingerpaint Branding is continuing its strong momentum with the addition of Marianne Moore, a seasoned strategist with a career built at some of the world’s most respected branding agencies. Known for her ability to tackle complexity and turn it into brand clarity, Moore brings deep healthcare expertise and a bold strategic lens to the team.

"Marianne has helped shape some of the most iconic healthcare brands in the world. Her addition reflects our commitment to bold thinking and delivering brand strategy and naming that drives lasting impact," said RJ Clouse, Executive Director at Fingerpaint Branding. "She brings a sharp strategic mind and a creative spirit that perfectly aligns with our vision and our clients’ needs."

Moore’s experience spans positioning, brand architecture and naming for global pharmaceutical, biotech and medtech organizations. Over the years, she has contributed to major initiatives for industry leaders, including Johnson & Johnson, Ortho Pharmaceuticals, Bristol Myers Squibb, Merck, GE Healthcare, and Schering Plough to name just a few. She also brought her strategic thinking to firms like Interbrand Healthcare, DDB and Saatchi & Saatchi, and served as Chief Strategy Officer at SteinIAS, helping to launch breakthrough therapies and shape iconic brands.

"I've had the honor of working with some of the most forward-thinking teams in the industry," said Moore. "Joining Fingerpaint Branding feels like the perfect next chapter – bringing strategy to life in ways that make a real difference for clients and the patients they serve."

Her addition reflects Fingerpaint Branding’s commitment to expanding its senior bench and delivering best-in-class brand solutions to its healthcare clients around the world.

About Fingerpaint Branding

Fingerpaint Branding, formerly Leaderboard Branding, is a global naming and branding firm that delivers strategic insights and world-class creativity to every client, on every engagement. Built on the tenets of putting people first and taking pride in your work, Fingerpaint Branding has developed strong and strategic partnerships with healthcare, biopharma, consumer, and B2B companies.

In the biopharma and healthcare space, Fingerpaint Branding supports clients in the early phases of clinical development. The expert strategists at Fingerpaint Branding have a unique ability to optimize a brand’s commercial potential while mitigating safety concerns and aligning to regulatory guidelines. With expertise in nonproprietary naming, clinical trial branding, global trade name development, and visual design, Fingerpaint Branding provides creative solutions through each phase of the drug development process. Fingerpaint Branding’s drug safety consulting and assessment capabilities help clients make crucial commercial decisions and regulatory submissions with confidence. Connect with us at www.fingerpaintbranding.com and follow us on LinkedIn.

About Fingerpaint Group

Fingerpaint Group, a Top 20 healthcare marketing agency, is a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. We craft with courage and purpose, pairing imagination with innovation and blending skills that transcend barriers and silos. We achieve success by painting with richer hues of genuine partnership, unlocking the greatness of brands and transforming them into enduring masterpieces. Visit us at www.fingerpaint.com.

Author: Brittany Scott Last Updated: April 17, 2025