CHARLOTTE, N.C. – Fingerpaint Branding, formerly Leaderboard Branding, a rapidly expanding global naming and branding firm within the Fingerpaint Group, today announced the addition of Betsy Lard as Client Services Director. Ms. Lard's expertise will further strengthen the company's ability to provide world-class creative solutions to biopharmaceutical and healthcare clients, particularly during early-stage clinical development.

Ms. Lard brings 20 years of experience in branding and naming, with a specialized focus on brand strategy and commercial readiness. Her deep understanding in these workstreams will be invaluable to clients seeking strategic guidance during pivotal asset development stages.

“Betsy's passion for delivering superior branding and naming solutions will be instrumental in our continued growth,” says Andy Cuykendall, Managing Partner of Fingerpaint Branding. “We're thrilled to welcome her to the team and to bring her innovative perspective to our clients.”

“I'm honored that I've been able to support some of the most innovative and dedicated commercial and clinical teams in the industry,” said Ms. Lard. “While my role is small in comparison, I am grateful to continue using my expertise to help bring important treatments to patients.”

Prior to joining Fingerpaint Branding, Ms. Lard served in several leadership roles at Addison Whitney, a Syneos Health company. Most recently, as Vice President, Account Director, she led global pharmaceutical companies in achieving regulatory name approvals and successful brand launches. Her responsibilities included client relationship management, business development, and fostering innovation. As the Director of Brand Strategy, she helped teams drive business impact by designing meaningful positioning, messaging and architecture solutions.

Throughout her career, Ms. Lard has successfully managed 350+ naming and branding projects, collaborating with leading global brands across the consumer, B2B, animal health, medical device, and pharmaceutical industries.

About Fingerpaint Branding

Fingerpaint Branding, formerly Leaderboard Branding, is a global naming and branding firm that delivers strategic insights and world-class creativity to every client, on every engagement. Built on the tenets of putting people first and taking pride in your work, Fingerpaint Branding has developed strong and strategic partnerships with healthcare, biopharma, consumer, and B2B companies.

In the biopharma and healthcare space, Fingerpaint Branding supports clients in the early phases of clinical development. The expert strategists at Fingerpaint Branding have a unique ability to optimize a brand’s commercial potential while mitigating safety concerns and aligning to regulatory guidelines. With expertise in nonproprietary naming, clinical trial branding, global trade name development, and visual design, Fingerpaint Branding provides creative solutions through each phase of the drug development process. Fingerpaint Branding’s drug safety consulting and assessment capabilities help clients make crucial commercial decisions and regulatory submissions with confidence. Connect with us at www.fingerpaintbranding.com and follow us on LinkedIn.

About Fingerpaint Group

Fingerpaint Group, a Top 20 healthcare marketing agency, is a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. We craft with courage and purpose, pairing imagination with innovation and blending skills that transcend barriers and silos. We achieve success by painting with richer hues of genuine partnership, unlocking the greatness of brands and transforming them into enduring masterpieces. Visit us at www.fingerpaint.com.

Author: Brittany Scott Last Updated: April 2, 2025