CHARLOTTE, N.C. – In today's fast-paced business world, the ability to quickly and effectively develop strong brands is more critical than ever. That's where Prima™ comes in. Prima™ is a unique suite of advanced tools from Fingerpaint Branding (formerly Leaderboard Branding), designed to streamline and enhance the processes of name creation, prescreening, design, market research, and much more. Prima™ has been helping our teams deliver highly creative, highly efficient branding solutions for more than 3 years.

Revolutionizing Key Areas

Prima™ leverages cutting-edge technology at every stage of the process to deliver highly creative, yet regulatorily viable options for partners across all industries. Let's dive into how Prima™ is making a difference in three core areas:

Naming: Crafting the Perfect Brand Identity

A powerful name is the foundation of any successful brand. Prima™ offers a diverse system of creative tools to tackle a wide range of naming project needs, including:

  • Trade name development: Creating memorable and legally-viable names that resonate with target audiences.

  • INN name development: Developing unique International Nonproprietary Names (INNs) for pharmaceutical products.

  • Clinical trial name development: Crafting names that are clear, concise, and compliant with regulatory requirements.

  • Biological suffix development: Assisting in the creation of appropriate suffixes for biological drug names.

  • Non-pharma name development: Developing creative and strategic options for various healthcare, B2B, and technology products.

Prima™'s tools help businesses navigate the complexities of naming, ensuring they arrive at a name that not only captures the essence of their brand but also meets all necessary regulatory standards.

Design: Visual Solutions that Captivate

In today's visually driven world, compelling design is essential for capturing attention and communicating brand values. Prima™ uses AI-powered algorithmic technology to envision unique graphic solutions for:

  • Trade name logo development: Creating logos that are both visually appealing and representative of the brand's identity.

  • Clinical trial logo development: Designing logos for clinical trials that are professional, clear, and compliant with industry standards.

  • Non-pharma logo development: Developing logos for a wide range of non-pharmaceutical products.

  • Templates and collateral: Providing tools to create vast libraries of marketing materials more seamlessly.

  • Brand guidelines: Establishing comprehensive guidelines to ensure consistent and effective brand communication across all channels.

Prima™ empowers our partners to create visually stunning designs that effectively communicate their brand message and resonate with their target audience.

Market Research: Unlocking Actionable Insights

Informed decision making requires access to accurate and timely market research. Prima™ enhances data processing efficiency, enabling businesses to obtain more in-depth research analysis faster than ever before. This includes:

  • Global safety research: Conducting comprehensive research to ensure product safety and regulatory compliance.

  • Global commercial research: Providing insights into market trends, competitive landscapes, and consumer behavior.

  • Global linguistics evaluations: Assessing the cultural and linguistic appropriateness of brand names and marketing materials across different markets.

Prima™'s market research capabilities provide businesses with the critical insights they need to make informed strategic decisions and achieve sustainable growth.

The Prima™ Advantage

Prima™ is more than just a collection of tools; it's a comprehensive solution that empowers our partners to move more efficiently and with superior strategic vision. By combining advanced technology with deep industry expertise, Fingerpaint Branding delivers results that are both creative and compliant, helping businesses to build strong brands, create compelling designs, and gain a competitive edge in the marketplace.

To learn more about our creative services or speak with a branding expert, please contact us.

About Fingerpaint Branding

Fingerpaint Branding, formerly Leaderboard Branding, is a global naming and branding firm that delivers strategic insights and world-class creativity to every client, on every engagement. Built on the tenets of putting people first and taking pride in your work, Fingerpaint Branding has developed strong and strategic partnerships with healthcare, biopharma, consumer, and B2B companies.

In the biopharma and healthcare space, Fingerpaint Branding supports clients in the early phases of clinical development. The expert strategists at Fingerpaint Branding have a unique ability to optimize a brand’s commercial potential while mitigating safety concerns and aligning to regulatory guidelines. With expertise in nonproprietary naming, clinical trial branding, global trade name development, and visual design, Fingerpaint Branding provides creative solutions through each phase of the drug development process. Fingerpaint Branding’s drug safety consulting and assessment capabilities help clients make crucial commercial decisions and regulatory submissions with confidence. Connect with us at www.fingerpaintbranding.com and follow us on LinkedIn.

About Fingerpaint Group

Fingerpaint Group, a Top 20 healthcare marketing agency, is a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. We craft with courage and purpose, pairing imagination with innovation and blending skills that transcend barriers and silos. We achieve success by painting with richer hues of genuine partnership, unlocking the greatness of brands and transforming them into enduring masterpieces. Visit us at www.fingerpaint.com.

Author: Brittany Scott Last Updated: April 9, 2025